I Fell In Love With The White Company

I find it funny how I’ve changed so much from a H&M loving poor student to a Selfridges shopper in a few short years. It’s not that I have a lot of money (I really don’t), I just don’t waste as much now as I used to. It was a dream of mine to be able to buy what I wanted (within reason) once I left my university debts behind and I feel like I’ve achieved that. I buy myself something major once a month and it keeps me happy, like a reward for living with just enough to get by for so long. Nothing flamboyant, always sensible but still in fashion so that I feel good about myself, because let’s face it we need to feel good about ourselves.

I fell for the ‘throw away fashion’ of a few years ago, buying armfuls of cheaply made clothing from a sweat shop outlet, I wasn’t too educated about their working conditions until much later but now I can barely bring myself to set foot in the store let alone buy anything, it’s like fur for me, it shouldn’t be made, or the workers should be respected and given adequate payment and conditions. I digress. 


I think working where I do has changed my perspective, I process a combination of cheaper made products and designer along side eachother, and you can see a clear difference in quality, so I started seeing clothing and accessories differently. No longer did I see that buying expensive items was superficial and unnecessary, I saw an extension of my mind, labelling myself as valuable instead of worthless, a way to show that I respect myself and my earnings.

A few days ago I placed an order on Selfridges.com for a White Company jumper dress and a Ted Baker handbag totalling £267. I felt awful when the payment went through as I don’t spend that much in one chunk I tend to spread it across the month, but now that they have arrived I feel I have two extremely good quality items and neither that I will wear only once. I couldn’t believe the feel of a wool and cashmere garment so much that I wondered into The White Company store in Grand Central Station. I saw the colour scheme, white, grey and black surrounded by natural wood decor with fragrance emanating from the candles and I fell head over heels for the quality and plain, classic style of everything. 


I had heard bloggers raving about it on YouTube but always thought it was for older classy, rich women, the kind with pure cotton bed sheets and specialist tea from Harrods, but really how silly do I feel? It can be for anyone, even if out of price range for some people their reductions during sales are extremely reasonable. I’m a happy little shopper.

Happy holidays to all and have a prosperous New Year.

X

[images 1&2: thewhitecompany.com, image 3: mine]

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